Media kit · Issue 01October 2026

Lucia Mae
Dias

Fashion, beauty, travel & life, from Cape Town.

About me

I make fashion and beauty content that feels like a friend showing you what she's wearing. Try-ons, hauls, outfit edits and my own make-up series, plus the odd essay when something needs saying.

My audience is mostly women aged 18 to 34 in South Africa and Namibia, and they come back for the everyday edit.

Based inCape Town, South Africa

NicheFashion · Beauty · Lifestyle

PlatformsInstagram · TikTok · YouTube · Substack

Combined followers 7,347 Instagram + TikTok

Views, last 30 days 228.7K 142.4K IG · 86.3K TikTok

TikTok likes 281.4K All time

The numbers

By platform

Instagram @luciamaedias ↗

4,250Followers

Views142.4K

Interactions4.6K

Profile visits2,322

New followers+117

Views from posts / reels / stories78K / 31K / 27K

9 Sep – 8 Oct 2026

TikTok @luciamaediass ↗

3,097Followers

Post views86.3K

Unique viewers47.8K

New viewers31.4K

Likes · comments · shares4K · 132 · 100

Engagement on views4.9%

34K views in the last 7 days, up 211% 10 Sep – 7 Oct 2026

Who's watching

Audience

Age · Instagram

18–24

27.5%

25–34

53.3%

35–44

12.0%

45+

7.1%

80.8% of my Instagram audience is 18 to 34.

Top countries · Instagram

South Africa35.2%

Namibia26.5%

Cape Town based, with a home crowd in Namibia where I grew up.

Gender · TikTok viewers

85% women 14%

TikTok followers: 72% women. Instagram: 51.7% women.

Reach beyond followers · TikTok

New

65.7%

31.4K of 47.8K TikTok viewers this month were seeing me for the first time.

What I make

Content pillars

FashionTry-ons, hauls, outfit edits, thrifted findsIG · TikTok
BeautyMy episodic make-up series, GRWM, "no make-up make-up"TikTok · IG
TravelSummers, cities and the outfits that went with themIG
LifeDay-in-the-life, honest chats, longer essaysYouTube · Substack

Work with me

Collab formats

Instagram ReelTry-on, styling or GRWM, shot by me
Carousel or static postOutfit or product edit on the grid
Story set3 to 5 frames with link sticker
TikTok videoHaul, try-on or make-up episode
UGC for your channelsContent you post, with usage rights
Events & launchesCape Town, with same-day coverage

Bundles across Instagram and TikTok are available. Tell me about the campaign and I'll put together a package.

Rates on request

LMDR1 Write
to me PR · Collabs

PR & collaborations

Let's make something together.

pr.luciamaedias@gmail.com

All my links ↗

Want to work with me?

Yes

Figures from Instagram and TikTok insights for 9 Sep – 8 Oct 2026 (TikTok: 10 Sep – 7 Oct). Follower counts as of 9 Oct 2026.